TIAA

Campaign Management | Paid Media | Social Media | Collateral Design | Landing Pages | Sponsorships & Events

A man wearing glasses smiling in a library or office setting with shelves of books behind him, promoting a message about working passionately and retiring confidently, with the TIAA logo in the lower left corner.

B2C OOH Ad

Digital advertisement promoting enrollment in a retirement program with a blue background, business people in a meeting, and a woman speaking, with text encouraging building futures and secure retirements.

B2C Fall Campaign Banner Ads

A collage of three images showing a nurse talking to a patient, an indoor sports facility with a TIAA logo, and a music teacher instructing students in a music classroom.

B2C Fall Campaign TV Commercials

Screenshots of three mobile social media ads featuring diverse individuals with TIAA branding and messages about retirement confidence.

B2C Fall Campaign Social Media Posts

An informational display of former TIAA leaders featuring a photo of Nuveen Hall and a mounted portrait of a man, with a description panel and detailed design specifications for various display modules.

WORKED WITH THIRD PARTY ARTIST TO CREATE PANELS FOR CHARLOTTE HEADQUARTERS

Cover of a guide titled 'Considering a retirement plan consultant' by TIAA, featuring a photo of three businesspeople in suits walking through a glass lobby, with sunlight casting shadows on the floor.

B2C PLAN CONSULTANT
MARKETING COLLATERAL

Comprehensive Marketing Support for TIAA

Synergy Group Marketing partnered with TIAA to execute a range of marketing initiatives, enhancing brand visibility and engagement through strategic paid media, event sponsorships, and compelling creative assets.

What We Delivered:

  • Paid Media Strategy & Execution: Developed targeted digital campaigns to drive engagement and conversions.

  • Landing Pages: Designed and optimized pages to support key initiatives and maximize lead generation.

  • Sponsorship & Event Planning: Managed strategic partnerships and event logistics to increase brand exposure.

  • Collateral Copy & Design: Created high-impact marketing materials to support various campaigns and initiatives.

The Result:

  • Increased audience engagement through targeted paid media and high-converting landing pages.

  • Enhanced brand presence at sponsored events, driving meaningful connections.

  • Consistent, compelling messaging across digital and print assets.

A billboard promoting the #RetireInequality campaign with portraits of three women of different ethnicities and backgrounds. The billboard includes the phrases 'Let's close the gap' and 'Retire inequality.'

RETIRE INEQUALITY CAMPAIGN THAT INVOLVED COMMERCIALS, RADIO, SPONSORSHIPS, SWAG, SOCIAL MEDIA AND PR