Rebranding & Marketing Strategy for Ping Identity’s Annual Conference

Ping Identity partnered with Synergy Group Marketing to develop a comprehensive marketing plan for their annual conference. The challenge? The event had run under a different name for a decade, requiring a full brand refresh and strategic repositioning.

What We Delivered:

• Rebranded Conference Marketing: Developed a new identity and messaging to transition from the previous event name.

• Integrated Marketing Strategy: Created a multi-channel approach tailored to different audience segments.

• Microsite Redesign: Updated the conference website for a seamless user experience.

• Content Development: Produced engaging videos, emails, and promotional materials.

• Press & Paid Media: Secured media placements and executed targeted paid campaigns.

The Result:

• Successful brand transition, ensuring audience recognition and engagement.

• 80% increase over last year’s attendees

• Expanded reach through a strategic mix of paid and earned media.

• Email engagement soared, with an average 33% open rate and 12% click-through rate, driving strong interest in the rebranded event.

• High engagement across digital channels, driving registrations and awareness.