KSL RESORTS

CAMPAIGN PLANNING | COLLATERAL DESIGN | TRADE SHOW PLANNING | STRATEGY

Tropical outdoor lounge area with a daybed overlooking a pool, surrounded by lush greenery, featuring "KSL Resorts Brand Style Guide February 2023" text.
Promotional flyer for KSL Resorts featuring various hotels across the United States, including Silverado Resort and Spa in Napa Valley, Fairmont Grand Del Mar in San Diego, and Blue Mountain Resort in Pennsylvania. Each listing includes the location, number of rooms, meeting space available, and website links.
Infographic outlining KSL Resorts' mission to create guests for life, focusing on warmth, personalization, awareness, and proactivity. Each key includes specific actions such as genuine sincerity, using guest names, evaluating situations, and providing proactive services. Features company logo.
Promotional image for KSL Resorts, showcasing various hotels and their features, including locations in California, Pennsylvania, and New York. Details of rooms, suites, meeting spaces, and website URLs are provided alongside images of each property.
Collage of wedding images featuring couples outdoors, promotional text about destination weddings, highlighting over 10 stunning destinations, 400,000+ sq. ft. of celebration spaces, and 5-star dining and catering. Includes contact information for KSL Resorts.
KSL Resorts promotional image for IMEX America featuring various resort locations, booth invitation, and scenic views.
Logos for Silverado Resort and Blue Mountain Resort, both featuring "Designated Coach" and "KSL Resorts" text. Each logo has a gold, black, and white color scheme with unique emblems.
Standards of Excellence Pocket Guide for Retail Associate, featuring guidelines for prior to service and guest arrival. Includes advice on grooming, informing oneself about events, proactive recommendations, greeting guests, engaging in conversation, personalizing service, and using courteous statements.

Creative Brand Development & Marketing Execution for KSL Resorts

Synergy Group Marketing collaborated with another agency to craft high-impact marketing assets for KSL Resorts, supporting both internal initiatives and consumer-facing campaigns. Our work ensured brand consistency, elevated storytelling, and enhanced audience engagement across multiple touchpoints.

What We Delivered:

  • 4 Keys HR Program Revamp: Designed compelling collateral to strengthen employee engagement.

  • ESG Branding: Developed a distinctive logo and key messaging to highlight sustainability efforts.

  • Fall Crush Campaign: Created visually engaging marketing materials for the Central Coast Collection resorts.

  • Comprehensive Creative Execution: Produced 61+ high-quality assets, including Ceros presentations, print collateral, and logo design.

The Result:

  • Refined brand storytelling across multiple initiatives, reinforcing KSL Resorts' identity.

  • Enhanced internal and external engagement through thoughtfully designed materials.

  • Expanded marketing impact with cohesive, visually compelling assets across digital and print.