JACK NICKLAUS ACADEMY OF GOLF

GTM PLANNING | WEBSITE DESIGN | SOCIAL MEDIA | PUBLIC RELATIONS | EVENTS | MARKETING COLLATERAL

Advertisement for Jack Nicklaus Academy of Golf App featuring a golfer in bunker shot, academy flag, and app information for iPhone and Android.
Promotional flyer for Jack Nicklaus Academy of Golf featuring the slogan "Experience the Jack Nicklaus Academy Difference." Includes an image of a golfer, mentions corporate golf outings, and contact information for inquiries.
Magazine article featuring a golfer preparing to swing at a golf course, with text about Malcolm Young and golf coaching at the Hong Kong Golf & Tennis Academy.
Press release from the Hong Kong Golf & Tennis Academy announcing the launch of the Golden Bear Golf Passport by the Jack Nicklaus Academy of Golf. Dated 17 May 2017, it details three passport levels—Gold, Platinum, and Diamond—each offering varying hours of golf services, driving range use, and discounts. Contact details for more information are included.
A golf instructor demonstrates a swing to an audience seated in white chairs on a golf course with a white tent nearby under a partly cloudy sky.

Elevating the Jack Nicklaus Academy Brand

Synergy Group Marketing partnered with the Jack Nicklaus Academy to refresh its marketing efforts across digital platforms, social media, and go-to-market strategies for each Academy. Our goal was to enhance brand presence, engage audiences, and drive strategic partnerships.

What We Delivered:

  • Website Refresh: Designed and launched new websites for multiple Academies to improve user experience and showcase offerings.

  • Social Media Content & Design: Created engaging and visually compelling content to strengthen brand visibility.

  • Marketing Collateral: Developed materials highlighting various programs, instructors, and events.

  • Public Relations Strategy: Maintained a steady flow of press coverage throughout the year.

  • Strategic Partnerships: Co-branded with major industry leaders to amplify reach and credibility.

The Result:

  • 5% social media engagement rate within three months

  • 39% average open rate for email campaigns

  • Press coverage secured in top golf and trade journals

  • Co-branded campaigns launched with United Airlines and Marriott